At Fashion Week in Lagos, Nigeria, fashion designer Ejiro Amos Tofiri chose to put femininity centre stage. A total of 58 designers from across the continent took part in this remarkable event.
In August, the Nigerian designer unveiled her "Retrospect" collection, a tribute to Maryam Babangida, former First Lady of Nigeria. For Ejiro Amos Tofiri, African fashion is gradually gaining recognition.
"The acceptance of clothing designed by Africans is growing, both in Africa and abroad. The world is looking to Africa for inspiration at the moment. It's a very good time for Africans. We're seeing a constant evolution compared to about 12 years ago, when I launched my company. Back then, it wasn't easy to be a fashion designer," explains Ejiro Amos Tofiri, Creative Director of E.A.T Brand.
In Nigeria, the "Wear Nigeria" campaign, launched in 2017, encourages the promotion of local fashion. An incentive to embrace national design. And there is no shortage of talent in this field.
"Nigerian designers are very creative, and very different from anything I've seen before. There's a profusion of colour. They're incorporating their own culture in a really beautiful way, and they're also taking it international," enthuses Jess Politi, an admirer of Nigerian fashion.
The fashion sector is doing rather well: Nigeria's fashion industry plays a major role in the economy, posting average growth of 17 % since 2010.
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