Apple plans to embrace innovation by integrating Gemini, Google's generative AI gem, into its iPhones as early as this year

On the cusp of a technological revolution, Apple is preparing to make its mark by planning to adopt Gemini, the latest artificial intelligence (AI) feat designed by Google, to enhance its famous iPhones. According to information divulged by Bloomberg, this unexpected collaboration between the titans of tech is intended to breathe new life into the Apple ecosystem, while keeping up with the rapid evolution of OpenAI with ChatGPT, as well as ever-increasing competition, particularly from China.

This frantic race to integrate generative AI into the heart of our everyday devices is taking a strategic turn, prompting the digital giants to explore unprecedented alliances. Apple, slightly behind in this technological competition, seems ready to seal a historic partnership with Google. The aim? To merge Google's expertise in interactive AI, embodied by Gemini AI, with Apple's undisputed know-how in the creation of top-of-the-range smartphones.

This collaboration could not only revolutionise Apple's AI strategy, but also boost its positioning in the face of competitors such as Xiaomi, Oppo, Vivo, Huawei and even Samsung, all of whom are ready to embed generative AI in their new models at a higher speed.

Anticipating the future, Apple plans to weave this strategic partnership with Google into the next update of its iOS operating system. This innovation should equip the new generation of iPhones, eagerly awaited later this year.

For Gemini AI, this alliance represents an opportunity to overcome its initial obstacles and gain ground on OpenAI, the initiator of ChatGPT, which has already won over the general public. Despite an initial controversy linked to the generation of biased images, Google aspires to redefine the standards of generative AI.

The collaboration between Apple and Google is not a first; the two giants already work together on the iPhone search engine, a lucrative agreement for which Google pays billions to Apple every year. However, this agreement is being closely scrutinised by the US Department of Justice on competition grounds.

Apple, which has also explored talks with OpenAI, therefore seems ready to take the next step in integrating AI into its products. This move may disappoint some observers who were hoping to see Apple develop its own AI solution.

According to Baird analyst Colin Sebastian, such a deal between Apple and Google could symbolise Google's dominance of generative AI in the mobile world, encompassing both Android and iOS. It also suggests that Apple may find it difficult to compete with the leaders in generative AI in the immediate future.

While discussions between Apple and Google remain the subject of speculation, the impact of these revelations is already being felt on the financial markets, with Alphabet and Apple shares rising significantly.

In a world where generative AI is becoming a major issue, this potential alliance between Apple and Google could not only redefine the contours of technological innovation but also shape the future of human-machine interaction.